Google offers a free listing service called Google My Business. Brands can define the information that should appear in priority in the search results. Google has put in place rules to avoid too many drifts.
The description of the establishment
These files must be precise and accurate in order to guarantee uniformity but above all to protect the personal life of each person. This file must reflect the company in a faithful way. Google forbids the presentation of non-eligible establishments and private and confidential information. The platform also prohibits illegal and fraudulent activities. Your account could be suspended if you do not comply with these rules.
What not to include in your posts on Google mu Business
The posts added to complete your profile are also subject to rules. These contents must offer a positive experience to visitors. Therefore, it is forbidden to post off-topic content, spam, malicious links, inappropriate content (hate, violence, etc.), content related to products subject to regulation (alcohol, gambling, etc.), content related to the exploitation of children or of a terrorist nature. It is also forbidden to make misleading and deceptive statements. All of this can lead to the deletion of your account.
The right answers to user reviews
When visitors leave a review on your site, you have the opportunity to respond. These responses are subject to rules that must be respected. First of all, you are not allowed to distribute or ask for sensitive information. You must respond quickly and appropriately and avoid misleading or deceptive statements.