Today, the Internet allows companies to reach a new audience via the web. Companies must change their marketing strategy to match the digital world. KODDLab offers you 5 tips to make your digital marketing strategy a success.
Define your goals, projects and your overall strategy
It is essential to establish clear marketing objectives to know what your future plans will be. It is also necessary to define your budget in advance. Don’t forget that it should be between 5% and 10% of the targeted turnover. By setting your objectives, your company will be more efficient.
Capitalize on your website
You should not depend and invest on platforms that do not belong to you, since they have a changing algorithm that you do not control. Thus, it is essential to control your own website and your contact base, this way you invest in things that are entirely yours.
Understand the reasons why visitors end up on your site
Your site’s traffic comes primarily from keywords related to your products and brand. As a first step, measure the context of your traffic with Google. You can then interpret this data and understand the opportunities that will give visibility to your site.
Optimize your site by understanding the traffic of the most visited sites
If you want to start optimizing your site, consider understanding why visitors view web pages. You need to put yourself in their shoes to know what makes visitors want to visit your site.
Offer premium content
Premium content can significantly increase the number of visitors to your site. Putting this type of content online will generate new opportunities and profit.