Mobile traffic has become more important in recent years. It is necessary for brands to accompany customers and facilitate their mobile journey. We offer you 5 tips to optimize the digital experience of your potential customers.
Reduce your loading time
On mobile, the loading time on your website can make users want to leave it. In order to reduce this loading time, think about reducing the weight of your pages, especially through image compression : choose adapted formats. You can also use caching, which will allow you to make users’ navigation more fluid. Finally, to prevent bandwidth from being limited, remember to check that your host does not impose any limit in terms of visits.
Make it easy for visitors to find your site
It is essential for a brand to take care of what it offers in order to increase the number of visitors. In order to make it easier for your visitors to find what they are looking for, you can make the search bar visible by placing it at the top of the page. You can also opt for an infinite scroll to make the page load faster.
Offer an attractive web page
In order to retain and engage the user, favor a simple site that guides customers in a minimum number of clicks. They need to know how to continue their visit. You can highlight images or think about making the “Add” button visible at all times. This way, it will be easier for them to buy your products. You can also propose an optimized shopping cart that will accompany the customer during the whole transaction.
Assist the customer during the transaction
The majority of visitors reaching the shopping cart on mobile do not buy. To understand the friction your visitors may experience, you need to analyze the number of times the checkout page is problematic and accompany the customer through all stages of the transaction.
Improve your visitors’ checkout experience
The checkout process needs to be simplified so that your visitors can complete it. In order to facilitate this experience, make the payment forms compatible with mobile browsers, diversify the payment methods and bring more reassurance to your customers who find it more secure to pay on computer than on mobile.
All these steps are essential to facilitate the navigation of your potential customers. The transposition from computer to mobile will allow you to reach a new audience always ready to consume your products and services.