To understand what works and what doesn’t on your website, it is very useful to set up tests that will allow you to identify the main problems you are facing. To optimize your A/B testing, we share best practices to follow in a structured and clear way.
Test high traffic pages
To increase the performance of a page, it is very useful to do an A/B test. In order to succeed with your A/B test, consider targeting pages that generate strong and consistent traffic. Your A/B test should allow you to solve identified problems and understand what works and what doesn’t.
Your A/B test must have an impact on the user
Your test must be structured, it is not enough to change a text on your page. It must propose an impactful change for the user. A good test must be prepared in advance since it can involve a graphic element or an editorial. By setting up a good strategy surrounding your A/B test, you will be able to forecast the results that generate a real impact.
The right length for your A/B test
Your test should be long enough to get reliable results. While you may be impatient to see the results, it’s important to leave it as is to get more relevant results. Ideally, it should take into account two sales cycles. This is about two weeks to a month of waiting. This sample will be sufficient to obtain reliable results. If the tested solution is effective and winning, you can implement it very quickly.
Run one test at a time
In order not to alter your objective, it is not advisable to launch several tests simultaneously. They may impact each other and therefore falsify the expected results.
Check your results with analytics solutions
The analysis phase is the most important. It allows you to understand what visitors like or dislike. It is essential to know how to analyze your A/B test results. For this, you can do it thanks to the analytics solution. This will allow you to confirm the analysis but also to anticipate the clicks on your page. You will also be able to have a global view on the visitor’s path.