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Digital Marketing

Top marketing trends of 2022 to know

In this article, we lay out the top marketing trends for 2022 that will help you build a more effective strategy. 

The social shopping trend 

The phenomenon of social shopping, which has been around for several years, is now even more prominent thanks to digital social networks. Also known as “tele-shopping 2.0”, this advertising format allows you to broadcast via Instagram your promotions as well as your products, especially thanks to Livestream. There is also this format on Pinterest and Twitter via the “Buy” button. 

The rise of live shopping

This phenomenon is widespread in China and allows brands to present their products and services live to their potential customers. This extremely popular trend in Asia will allow you to generate revenue more quickly and efficiently. This format allows brands to speak to consumers live, answering their questions in a timely manner, which leads to more sales. 

The rise of audio posts 

If social networks have mainly offered visual content, news feeds are now composed of audio format, especially thanks to Reddit Talk, Twitter Spaces, Facebook audio rooms, etc. Brands need to adapt to this new format by finding voices that can master these new spaces and features. 

The rise of content creators and influencer marketing

Today, content creators have become necessary to promote a brand’s products. These collaborations are an essential marketing lever to get more visibility. There is a strong competition between companies to collaborate with influencers. They have to identify the influencers that correspond to them and convince them to collaborate with them. This trend has become almost essential to generate sales in 2022. 

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